Consumer behavior survey template Get Started Product Awareness Are you the primary decision maker in your household regarding purchasing this product category? YesNo How do you typically find out about brands in this product category?* (Please select all that apply.) Shopping in the storesTV commercialsOnline commercialsSocial mediaSearching on the internetWord of mouthOther (please specify Which of these brand(s) are you aware of? (Please select all that apply.)* Brand ABrand BBrand CBrand DNone of the above Product Consideration Regarding purchasing this product category, do you typically make a decision about brands beforehand or at the time of purchase? BeforehandAt the time of purchase Which of these factors are important to you when you make the decision about which brands to purchase? (Please select all that apply.)* Familiarity with the brandPriceComfortMaterialsCustomer ServiceConvenienceDurabilityOther (please specify Product Purchasing How often do you purchase this product category ? Several times a weekAbout once a weekSeveral times a monthAbout once a monthLess than once a monthNever Typically where do you purchase this product category ? (Select all that apply.)* At an online retailer site (amazon.com, target.com, etc.)At the official site of a brandIn storeOther (please specify Which of the following brand(s) do you typically buy? (Select all that apply.)* Brand ABrand BBrand CBrand DNone of the above Product Consumption How often do you use this product category? Several times a weekAbout once a weekSeveral times a monthAbout once a monthLess than once a monthNever On what occasions do you use this product category? How many other people in your household use this product category? NoneOneTwoThreeMore than three Product Feedback How well do current products on the market meet your needs? Extremely wellVery wellSomewhat wellNot so wellNot at all well Do you have any concerns, complaints or suggestions about how to improve current products on the market?
